Any Marketing Analyst worth his weight will tell you how a good Sales and Marketing strategy can either make or break a company. A good marketing strategy seeks to uplift the image of the company from one that seeks to make profits, to one that is willing to deliver products that promise superior quality thereby proving it genuinely cares for its loyal customers. HV Recognition is a company that seeks to help businesses worldwide to achieve the goal of delivering on that promise.
One of the ways businesses employ to create a loyal and long-lasting customer-base is by undergoing a process called Branding. This is one of the most important aspects of any business concern wishing to project themselves on the consciousness of the people. A popular business website -https://www.entrepreneur.com/article/280371 recently conducted a survey among business organizations. It found that a majority of the respondents had affirmed that an effective Brand-image contributed to an increase in sales with an overall resultant increase in revenue.
When a brand is being formed, it’s not just any image that is being created. In effect what is being created or, in some cases, re-invented is a unique image that embodies the very spirit of the company. This is the image that is going to be projected to the masses, that will tell them what to expect from the products and services that they buy from your company. An effective strategy applied during creating a brand will be the game-changer for any business concern. It will last for a good number of years if it has garnered mass-appeal.
Today, the old tried and tested formulas don’t work as well as they did before. In olden days, the best way to promote a brand was to have a company logo created and stamp it on everything and anything that was in any way connected to the business. We still have the diaries, the desk-organizers, the pens and the football caps bearing an assorted number of company-logos. These methods are still utilized today as we can from the uniforms of famous sports-persons engaged in any of the major league games being played today. But, is that enough? And, more importantly, are small businesses missing out on a bit of the action?
It takes a huge amount of money to provide the sponsorship required for sports-people or even celebs to endorse your products and wear your company-logo. Small businesses cannot hope to compete against the big firms in this manner. Plus, this is a slightly outmoded technique.
All businesses must understand one important thing. The customer is your most valuable asset. Focus on that asset. Twist and mould your company’s image to reflect what the customer expects from you. The brand-image of a company should not be confined to some symbolic logo. Rather, it should encompass the entire essence of the company and its services as well as the relationship it wishes to maintain with all the people connected to it.
Thanks to the immense popularity of Social-Media platforms, like Facebook and YouTube, branding process has shifted from being a mere image-maker. People, be it customers or employees, are showing an increased connectivity to the company. Thus, more than just an image and entire set of brand-loyal people are being created.